Logo Concept for Quarters

CLIENT:  Quarters

REMIT:  Concept | Graphic Design Draft

The task was to redesign the existing logo of Quarters Co-Living. The idea was to design a word-image brand and to make the logo more open and contemporary to reflect the community and the spirit of Gen Y. Different approaches were explored.
Furthermore a colour concept for the CI was to be created.
Here you can see the resulting drafts and approaches.

Die Aufgabe war die Neugestaltung des existierenden Logos von Quarters Co-Living. Die Idee war es eine Wort-Bild-Marke zu entwerfen und das Logo offener und zeitgemäßer zu gestalten, um das Gemeinschafts- und Lebensgefühl der Gen Y widerzuspiegeln. Dabei wurden verschiedene Ansätze exploriert. Außerdem sollte ein Farbkonzept für die CI erstellt werden.
Zu sehen sind hier nur die dabei entstandenen Entwürfe und Denkansätze.

Rectangles representing rooms. Font more feminine. Colors fresh and springlike.

Line representing rooms and a heart. Font more feminine. Colors are warm and hygge.

Rectangles representing rooms or a window. Homage to Mondrian. Colors are based on the old design.

Simple lines forming a house and representing a home. Colors are based on the old design.

Simple line representing a room with open door and the letter Q for Quarters. Colors are based on the old design.

Speech bubble representing community and communication and the letter Q for Quarters. Colors are based on the old design.